Using bookmarks instead of app downloads to save power

A Maltix research article

Sonia Lambert

Last Update a year ago

Maltix PhoneSite's, greener, faster, cheaper website and App alternatives for SME, no app store required.

If we all read this article and switched to Bookmarks, and dropped the App store, we would save enough energy to power Bristol UK every month. Through the course of a year, that means we could power London

Hey, phone users, have you thought about using bookmarks on your home screen instead of downloading apps? 

This greener, memory-saving alternative allows you to access your favourite websites or online services while contributing to a more sustainable digital lifestyle.

By using bookmarks, you save up to 98.7% storage space on your device and reduce electronic waste. This change can make a big difference when multiplied by millions of users worldwide.


 Skipping the app store also means you're not contributing to energy consumption associated with app downloads and updates, reducing your carbon footprint.


Using bookmarks offers practical advantages too. You can quickly access PhoneSite’s with a single tap, organise bookmarks into folders, and have more control over your online experience. It's also a more secure option as it avoids unnecessary permissions and potential security breaches.


So, let's embrace the greener, memory-saving alternative of using bookmarks. We can contribute to a sustainable digital future while enjoying convenience, control, and security. Let's make a conscious choice to minimize electronic waste and reduce our carbon footprint. Together, we can create a more eco-friendly tech culture.


Next time you're tempted to download an app or browse through the app store, take a moment to consider the environmental impact and the benefits of using bookmarks instead. By opting for this alternative, you can make a positive difference in the world while still enjoying the digital world at your fingertips.


Not only does using bookmarks save storage space and reduce electronic waste, but it also eliminates the need for data transmission, server resources, and energy consumption associated with app downloads. This means fewer carbon emissions and a greener way of using technology.


Using bookmarks also offers a more customisable and secure online experience. With download apps, you are limited to the features and functionalities provided by the developer. However, with Phonesite bookmarks, you have the freedom to access different services directly, giving you more control over your online activities. Additionally, by avoiding unnecessary permissions, you can protect your privacy and reduce the risk of potential security breaches.


So, let's come together as “business on the phone” enthusiasts and embrace the greener, memory-saving alternative of using bookmarks.


By making a conscious choice to minimise electronic waste and reduce our carbon footprint, we can create a more sustainable and eco-friendly tech culture, contributing to a better future for our planet.

Switching to a PhoneSite App brings several benefits for clients that they love and appreciate.


PhoneSite offers improved user experience by providing a seamless and responsive interface across different devices. It also personalises content based on user preferences, offers offline functionality, reduces data usage, and provides real-time updates through push notifications.


1. Timely updates: Instant notifications keep clients informed about important events or changes in real-time.

2. Personalised communication: Notifications can be tailored to each client's preferences, providing personalised messages, offers, or recommendations.

3. Enhanced engagement: Notifications serve as reminders or prompts to encourage clients to engage with the app, keeping them active and involved.

4. Convenience and accessibility: Notifications make it easy for clients to access relevant information without actively checking the app.

5. Exclusive offers and promotions: Clients receive exclusive offers and promotions, tailored to their preferences and purchasing history.

6. Improved customer service: Notifications can be used to provide proactive customer service and support, keeping clients informed about any issues or delays.

Step-by-step guide to using bookmarks on your home screen instead of downloading apps:

1. Open your web browser on your phone.
2. Visit the PhoneSite or online service that you frequently use and want to bookmark.
3. Once on the desired webpage, tap on the menu icon (usually represented by three dots or lines) in the top right corner of the browser.
4. From the menu options, select "Add to Home Screen" or "Bookmark" (the wording may vary depending on your browser).
5. A pop-up window will appear, allowing you to customise the name of the bookmark or shortcut. You can also choose the location on your home screen where you want the bookmark to be placed.
6. Tap "Add" or "Save" to create the bookmark on your home screen.
7. Repeat steps 2-6 for any other websites or online services you want to bookmark.
8. To organise your bookmarks, you can create folders on your home screen by dragging and dropping bookmarks on top of each other.
9. To access your bookmarks, simply tap on the bookmark icon on your home screen and select the desired website or online service.
10. Enjoy the convenience, control, and security of using bookmarks while contributing to a more sustainable digital lifestyle.

Share your bookmarks to friends and start the revolution.


Bookmarks are simply shortcuts or links to websites that can be accessed directly through a web browser without the need to download and install separate applications.

1. App Downloads: According to Statista, 2020, there were approximately 204 billion app downloads worldwide. (Above 220 billion 2022)

2. Energy Consumption: Let's assume an average energy consumption of 20 watt-hours (Wh) per app download. This includes both the energy required for data transfer and the processing power involved in downloading and installing the app.

3. Usage Patterns: Let's assume that an average person downloads 10 apps per month.

Now, let's calculate the estimated global power saving:

204 billion app downloads * 20 Wh per download = 4.08 trillion Wh or 4.08 million megawatt-hours (MWh)

If we assume this energy consumption is spread over a year:

4.08 million M
Wh / 12 months = 340,000 MWh per month



Assuming that using bookmarks instead of downloading apps would eliminate the need for app downloads entirely, we can estimate the power saving as:

340,000 MWh per month

To determine the size of a conurbation that can be powered by 340,000 MWh (megawatt-hours) per month, we need to consider the average power consumption of a conurbation and then calculate the number of households or population that can be supported by this energy.

The average power consumption of a conurbation can vary significantly depending on factors such as population density, climate, and economic activities. However, we can make an estimate based on data from various sources.

According to the U.S. Energy Information Administration (EIA), the average monthly residential electricity consumption in the United States is around 877 kWh (kilowatt-hours) per household. This value includes both urban and rural areas, so it may be slightly higher than the average consumption in a conurbation.

To convert 877 kWh to MWh, we divide by 1,000:
877 kWh ÷ 1,000 = 0.877 MWh

Now, we can calculate the number of households that can be supported by 340,000 MWh per month:
Number of households = Total energy / Average energy per household
Number of households = 340,000 MWh ÷ 0.877 MWh

Calculating this value gives us:
Number of households ≈
Number of households ≈ 387,804 households

Keep in mind that this is just an estimate based on the average residential electricity consumption in the United States. The actual power consumption of a conurbation can vary depending on various factors.

Additionally, it's important to note that power consumption is not solely determined by residential households. It also includes commercial, industrial, and public sector energy usage. Therefore, the number of households supported by 340,000 MWh per month may be higher if the conurbation has a smaller share of commercial and industrial energy consumption.

Overall, this estimate suggests that a Bristol UK, with approximately 387,804 households, could be powered by 340,000 MWh of energy per month.

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